5 Data Analytics Mistakes Made By Game Developers
6 Data Analytics Mistakes Made By Game Developers Companies over spend in an effort to build an in house data warehouse This involves hiring a team (3-4 engineers minimum hosting the infrastructure($2-5k/mo out the gate), and maintaining reports and uptime. Allocating too many resources towards an in house system can leave smaller companies cash strapped […]
8 Ways to Increase Player Retention in Your Game
8 Ways to Increase Player Retention in Your Game Watch for sticky points in game play These are places where players get stuck and are more likely to quit. By analyzing player data, developers can find these points and implement solutions to make them less sticky. They can be removed, refined, or an IAP (In […]
How To Use Data Analytics for PC Games
How to Use Data Analytics in PC Gaming Analytics are a powerful tool that drive the decision making process fundamental in daily operations for gaming studios. The right analytics solution can be the driving force behind achieving KPI targets for a new game. When implementing an analytics solution, gaming studios have two routes to choose […]
13 Types of IAP Methods for Mobile Games
13 Types of IAP Methods for Mobile Games IAPs (in app purchases) are a fast growing source of monetization for mobile, PC and console games. In various genres IAPs account for the bulk of in game revenue, as seen in this data from Statista. An IAP monetization strategy can be very rewarding for game studios. […]
How To Implement an IAP Revenue Stream
How To Implement an IAP Revenue Stream The growth of Freemium gaming models has pushed developers to implement new monetization strategies, subsequently giving rise to the IAP (In App Purchase) model. Many success stories have stemmed from game studios converting to IAP, or more commonly adopting the model to supplement traditional in game ad revenue. […]
How to Increase Mobile Game ARPDAU (4 Ways)
How to Increase Mobile Game ARPDAU (4 Ways) One of the most valued metrics in gaming is ARPDAU (average revenue per daily active user). This metric is especially significant to freemium game developers. According to research firm SuperData, freemium games accounted for 78% of the $139.9 billion in total gaming revenue generated in 2020. Developers […]
3 Ways to Use Player Behavior Analytics to Increase Game Revenue
3 Ways to Use Player Behavior Analytics to Increase Game Revenue The ever increasing popularity of the freemium model in mobile gaming has created substantial demand for data analytics services in gaming. Many small development teams do not have the resources to hire a team of trained data scientists, yet the need for analytics is […]