How to Increase Mobile Game ARPDAU (4 Ways)

How to Increase Mobile Game ARPDAU (4 Ways) One of the most valued metrics in gaming is ARPDAU (average revenue per daily active user). This metric is especially significant to freemium game developers. According to research firm SuperData, freemium games accounted for 78% of the $139.9 billion in total gaming revenue generated in 2020. Developers […]

3 Ways to Use Player Behavior Analytics to Increase Game Revenue

3 Ways to Use Player Behavior Analytics to Increase Game Revenue The ever increasing popularity of the freemium model in mobile gaming has created substantial demand for data analytics services in gaming. Many small development teams do not have the resources to hire a team of trained data scientists, yet the need for analytics is […]