Gram Games<\/a> began testing IAP on single title Merge Dragons. The new revenue model was such a success that IAPs quickly became 90% of all revenue generated across their games (traditional ad revenue continued to grow over this time frame).<\/span><\/p>\u00a0<\/p>
IAP models have successfully been <\/span>implemented by small teams<\/b>, they require <\/span>fewer app installs<\/b> to generate substantial revenue and they allow game studios to <\/span>take control of their revenue streams<\/b> instead of trusting it in the hands of third party ad companies.\u00a0<\/span><\/p>\u00a0<\/p>
When building out an IAP based game, you must keep a few things in mind.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t